Hi! I am Roopa Gupta, founder of RoopVedaa, wife, mother, and thankfully, so much more. I began RoopVedaa in 2019 with the aim of providing personalized, cruelty-free, and pure assortments. My ingredients are 100% organically sourced, blended with ancient traditional wisdom, and created with the belief that skincare isn’t just business — it’s a gift to anyone who entrusts me with their skincare, haircare, and beauty needs. My products are specially handcrafted as per my clients’ requirements, focusing on long-term solutions instead of short-term fixes.
What started out as a personal care venture has today become a family for me — my RoopVedaa family — and I welcome everyone here with open arms and an open heart. With each bottle and each jar, it is not just premium self-care products you receive; you receive a promise that I personally make to each and every one of you — your beauty is not business, it is hand-blended magic in a bottle, from me to you.
I started RoopVedaa when I was 40, married, and had a child — and still realized that there was space for more in my life. I knew that I still had it in me to build and nurture something that represents me, the side of Roopa that the world would recognize. That is when RoopVedaa was born. What started out as a small venture has today become a brand with an extensive range of products across different categories — something I am extremely proud of. It brought me the feeling of being seen, the feeling of being a part of someone’s life, and a small reason why someone feels good about their skin, hair, and body. It also made me realize that a woman’s life doesn’t have to end after marriage or kids; the beginning or pause of our dreams doesn’t follow societal milestones.
The course of our life should not be dictated by what society sets for us. Marriage, kids, studies, job — it doesn’t have to happen in a certain order. You decide, you choose — exactly how this vision shaped RoopVedaa. My brand stands for uniqueness and choice; the value of being different and the freedom of choosing. Here, you get the option of personalizing your products, and I, as the creator, do not try to fit you into a box.
If you choose RoopVedaa today, you’re not just choosing clean and affordable self-care; you’re also choosing a path that is your own. You’re choosing to support someone who dared to create her own path — alone and empowered — and perhaps inspiring you to create one for yourself. Cheers to choices and life!